Plan your first launch
I check whether advertising is available for your industry and region, then prepare a campaign structure and test plan.
TikTok advertising for businesses
Turn your offer
into a TikTok
ad campaign.
I help businesses test TikTok as a source of leads, from creative ideas to campaign launch and analysis. Before we begin, I check advertising availability for your industry and target region.
I develop audience and creative hypotheses, and set up available tracking so we can judge campaigns by leads, not just video views.
What I review
Ad spend
Leads
Cost per customer
8 years
in performance marketing and media buying
$1M+
ad spend managed over four years
$25K+
monthly budgets managed
These figures describe my overall advertising and media buying experience. We will agree on the scope and budget for your project separately.
How I can help
For a first TikTok test or improvements to campaigns already running.
Develop video ideas
I suggest creative angles, opening hooks and ways to present your offer, with briefs for videos we can compare in a campaign.
Connect ads to leads
I set up available events and review the path from the ad to the lead, so we can understand which campaigns bring leads.
Build on promising tests
I compare creative and audiences, then test new variations and budget increases while monitoring cost per lead.
How I work
Product & offer
I review your product, audience and destination page. We agree on what the first test should help us learn.
Creative & launch
I prepare creative hypotheses and video briefs. Once the assets are ready, I launch campaigns with the agreed budget.
Analyze & iterate
I review spend and leads, refine audiences and propose the next round of creative tests.
When to consider TikTok
TikTok is worth exploring when your product or service can be communicated clearly in a short video. We discuss the audience, offer and path to becoming a lead, check availability for your industry and market, and define the first test.
What creative you need
A useful test compares different opening hooks, ways of explaining the offer and calls to action. I prepare ideas and creative briefs. The videos should show the real product and match the page viewers land on.
Where to send viewers
We choose a destination that supports the specific offer, rather than a generic company page. I check whether visitors can understand what you offer, where it is available and how to contact you.
Views are not the same as leads
Video views help us understand the response to creative, but do not replace leads. I review available tracking, campaign spend and lead quality. The results guide which variations to develop and what to change in the next test.
Frequently asked questions
What do we need to launch TikTok ads?
We start with your product, audience and destination page. I check availability for your industry and region, then prepare a test plan and creative briefs.
Do we need more than one video?
Different creative variations let us compare approaches. I propose ideas and briefs; we agree on the amount of creative needed before launch.
How do you assess performance?
I set up available tracking and check the path to becoming a lead. I compare creative and audiences by spend and leads, not just views.
Let’s talk about your next campaign
Tell me about your business, goals and budget. We’ll discuss the next steps.
Message me on WhatsApp