Review where the budget goes
I examine spend across campaigns, audiences, placements and search terms, highlighting areas that need attention.
Advertising account audit
Find out what
is holding your
advertising back.
I review your campaigns, analytics and the journey from ad click to lead to identify weak points and prioritize what to improve.
I look at campaign settings, ads and landing pages together. You get a clearer view of what needs fixing and what needs a separate test.
What I review
Ad spend
Leads
Cost per customer
8 years
in performance marketing and media buying
$1M+
ad spend managed over four years
$25K+
monthly budgets managed
These figures describe my overall advertising and media buying experience. We will agree on the scope and budget for your project separately.
How I can help
For businesses that want to understand why their advertising is underperforming.
Assess the ads
I check whether the offer is clear and relevant to the audience, and whether the landing page delivers on the ad’s message.
Find friction before a visitor becomes a lead
I follow the journey from the ad to the form or messaging app, checking the form and key tracking events.
Set clear priorities
I organize the findings into an action plan: what to fix first, what data to collect and which ideas need testing.
How I work
Agree on the scope
We discuss the problem, accounts and pages to review, and the data available.
Review campaigns & tracking
I check account settings, creative, analytics and the customer journey, separating confirmed issues from ideas that need testing.
Findings & next steps
I explain the findings and recommend a sequence of changes. Where data is missing, I highlight what to collect before making a decision.
When an audit is useful
An audit can help when spend is rising, lead quality is disappointing or it is unclear which campaigns are working. It can also inform a new launch or a change in strategy. We agree on a scope that fits the problem.
What I check in your campaigns
I review account structure, audiences, locations, ads and spend. For search campaigns, I examine keywords and negative keywords; for social campaigns, creative and offers. I check that targeting matches the locations your business serves.
Tracking and the path to becoming a lead
I follow the journey from ad to website, form or messaging app, and check key events and attribution. If the data is incomplete, I explain what needs to be set up or collected. Confirmed errors are kept separate from hypotheses that require testing.
What you need and what you receive
I need access to the relevant ad accounts and analytics, landing page links and a description of the problem. You receive prioritized findings and recommended next steps. The free initial review helps define the task; we agree separately on the scope and deliverables of a detailed audit.
Frequently asked questions
What does an advertising audit cover?
Campaign settings, ads, spend, analytics and landing pages, including the journey from an ad to a form or messaging app.
What will I receive?
Prioritised findings and an action plan covering immediate fixes, missing data and ideas to test. I flag conclusions that cannot yet be supported by the available data.
Is the free review the same as a full audit?
No. We begin with a free initial review to understand the task. If you need a detailed audit, we agree on its scope and deliverables in advance.
Let’s review your advertising
Start with a free initial review to identify what needs attention.
Message me on WhatsApp