Facebook & Instagram advertising

Reach your customers
on Facebook

and Instagram.

I help businesses generate leads through Facebook and Instagram ads. I research audiences, test creative and check the journey from the first click to the first conversation.

I test offers and ad creative, then compare spend and lead quality to decide which campaigns are worth developing.

What I review
Ad spend
Leads
Cost per customer
8 years

in performance marketing and media buying

$1M+

ad spend managed over four years

$25K+

monthly budgets managed

These figures describe my overall advertising and media buying experience. We will agree on the scope and budget for your project separately.

How I can help

Support for your first campaign or an account that is already running.

Launch your first campaign

I prepare your Meta ad account, select audiences and launch your first Facebook and Instagram ads.

Find out why leads are not coming in

I review campaign settings, ads and the path to becoming a lead, then identify what needs attention in your advertising, profile or website.

See which ads bring leads

I set up lead tracking so you can see which ads and audiences generate leads, and what those leads cost.

Develop campaigns that work

I test new audiences and creative, then increase spend on promising campaigns while monitoring cost and lead quality.

How I work

01

Review

I get to know your business, offer and website or profile. If you already run ads, I review your Meta Ads Manager account.

02

Strategy & testing

I select audiences and creative ideas. We agree on a budget and launch a controlled test on Facebook and Instagram.

03

Optimize & grow

I compare ad performance and lead quality, stop weak variations and test new approaches based on what we learn.

When Meta ads are a good fit

Facebook and Instagram ads can help you test a new offer, launch your first campaign or improve an existing account. Before testing, I review your product and audience so the offer and the next step are clear to the people seeing your ads.

What campaign setup includes

I review account access, plan audiences and campaign structure, and prepare creative ideas and briefs. Ads link to the relevant profile or landing page. After launch, I compare variations and review the leads your business receives.

What to prepare before launch

We will need a description of your product or service, a website or profile, ad account access and creative assets. We also agree on the locations you serve. If the assets or landing page need work, we identify those changes before launching.

How I measure performance

I look at spend, lead volume and lead quality. Clicks and reach help explain campaign behavior, but do not tell us how many customers you win. Your feedback on qualified leads and what happens after first contact is an essential part of the analysis.

Frequently asked questions

What does Meta ads management include?

Audience research, campaign setup, creative testing and lead tracking. For ongoing campaigns, I review results and adjust audiences, ads and budget allocation.

What do you need to get started?

A business overview, your website or profile, creative assets and access to Meta Ads Manager. We will identify anything else needed for the first test.

Can you review campaigns that are already running?

Yes. We can start with a free initial review of your campaigns, website or profile and identify what to investigate first.

Let’s talk about your next campaign

Tell me about your business, goals and budget. We’ll discuss the next steps.

Message me on WhatsApp

Let’s talk about your project

Leave your name and phone number. I’ll get in touch to discuss your goals.

Leave your number and I’ll get in touch to discuss your goals. You can also message me on WhatsApp.

Message me on WhatsApp