Launch search campaigns
I research and group relevant keywords, write ads and match each campaign to an appropriate landing page.
Search & PPC advertising
Be there when
customers search
for your business.
I set up and manage Google Ads campaigns to reach people searching for your products or services.
I research keywords, write ads and set up conversion tracking. Then I review which searches and clicks generate qualified leads and which need attention.
What I review
Ad spend
Leads
Cost per customer
8 years
in performance marketing and media buying
$1M+
ad spend managed over four years
$25K+
monthly budgets managed
These figures describe my overall advertising and media buying experience. We will agree on the scope and budget for your project separately.
How I can help
From a first search campaign to improving an existing account.
Reduce irrelevant traffic
I review search terms, negative keywords and campaign settings to identify spend on searches that do not match your business.
Track leads
I set up conversion actions and lead tracking to help connect advertising spend with the leads it generates.
Improve ongoing campaigns
I test new keyword groups and ads, and adjust budget allocation based on cost and lead quality.
How I work
Understand the brief
I review your services, target locations and website, along with existing campaign data if you already advertise.
Set up & launch
I prepare keywords, negative keywords, ads and conversion tracking. We agree on the budget before launch.
Review & optimize
I review search terms and leads, then adjust ads, bids and budget allocation based on the results.
When search advertising makes sense
Search ads help put your offer in front of people looking for a particular product, service or specialist. Before launch, I review search intent and whether the landing page meets that need. Different services get their own keyword groups and ads.
Keywords, exclusions and locations
I group relevant keywords by intent and add negative keywords to limit irrelevant impressions. We agree on the locations your business serves. After launch, I review actual search terms and refine targeting using campaign data.
Landing pages and measurement
Each ad should lead to a relevant service page with a clear way to get in touch. I check forms, contact details and key tracking events. Before launch, we define the actions that matter, such as form submissions, calls or messaging clicks.
Ongoing campaign management
I review search terms, spend and leads, then update ads, negative keywords, bids and budget allocation. New keyword groups are tested separately so we can understand which changes bring qualified leads.
Frequently asked questions
What is included in PPC campaign setup?
Keyword and negative keyword research, ad copy, conversion tracking and campaign launch with an agreed budget.
Can you manage an existing Google Ads account?
Yes. I review search terms, leads and spend, then adjust ads, bids and budgets.
What do you need before launching?
A website describing your services, access to your ad account and analytics, your service priorities and target locations. I check landing pages and conversion tracking before launch.
Let’s talk about your next campaign
Tell me about your business, goals and budget. We’ll discuss the next steps.
Message me on WhatsApp